The Power of Marketing
Okay, this post has nothing to do with Erik. It's just an observation that I've made. Costco sent out their seasonal passport savings and within it was a coupon for $8.00 off for Huggies diapers and Wipes (must purchase together).
As a frugal mom, of course, I took advantage of it. I usually just buy whatever is cheapest and yes, we've finally switched over to the disposable diapers since Erik has been in day care :-(. Didn't want to do it but day care providers don't like "cloth diapers" even though it really does help the environment! ....okay that's beside the point.
Smart Marketing
Back to my observation. I noticed that the latest Huggies wipes came out with Cucumber and Green Tea scent! It absolutely filled my van with that smell. Luckily, I like that scent; however, then I start to wonder. Who ARE these companies targeting as consumers? They're not targeting the babies because seriously, Erik can care less if his bum smelled like Green Tea & Cucumber OR if it smelled like "unscented" as long as its clean! LOL!
This further makes me think of all the baby products out there, with its chamomile and lavender scented baby lotions to its milk and honey body & hair wash, the end consumers for these so-called baby products are not babies at all, they are in-fact women! Yes, I say women because not many men that I know of really care about the "scents" as much! If the companies were to target men more, maybe there would be a "Cool water" scented wipes...wow! Now even I would like to smell that one...but maybe not on a baby girl! (**note to self ** maybe there's a marketing demand for it - Contact Huggies!)
Missed Marketing
However, there's also companies out there that have totally blew its marketing strategy and really have NO clue who their end consumers are! For example, I saw a recent television commercial on the Clearblue pregnancy test. Usually in those commercials, they'd show something lovey-duvey, ie. a women used the test and was so excited because she's pregnant or a women relieved because she's not. However, in this one portion, it was entirely too technical!
It showed graphically how a stream of "bluish" water hits the stick and then shows up pregnant! No emotions whats-so-ever. Just facts, drawing to their "technology" advantage of knowing 5 days earlier! Unless they are expecting the buyers to be guys for their girlfriends, fiances, or wives, that "technology advantage" may not be as effective in drawing market shares. SIGH!
Alright, that's my MBA blab on baby-stuff for now. You may now carry on with your day! :o) hee hee
As a frugal mom, of course, I took advantage of it. I usually just buy whatever is cheapest and yes, we've finally switched over to the disposable diapers since Erik has been in day care :-(. Didn't want to do it but day care providers don't like "cloth diapers" even though it really does help the environment! ....okay that's beside the point.
Smart Marketing
Back to my observation. I noticed that the latest Huggies wipes came out with Cucumber and Green Tea scent! It absolutely filled my van with that smell. Luckily, I like that scent; however, then I start to wonder. Who ARE these companies targeting as consumers? They're not targeting the babies because seriously, Erik can care less if his bum smelled like Green Tea & Cucumber OR if it smelled like "unscented" as long as its clean! LOL!
This further makes me think of all the baby products out there, with its chamomile and lavender scented baby lotions to its milk and honey body & hair wash, the end consumers for these so-called baby products are not babies at all, they are in-fact women! Yes, I say women because not many men that I know of really care about the "scents" as much! If the companies were to target men more, maybe there would be a "Cool water" scented wipes...wow! Now even I would like to smell that one...but maybe not on a baby girl! (**note to self ** maybe there's a marketing demand for it - Contact Huggies!)
Missed Marketing
However, there's also companies out there that have totally blew its marketing strategy and really have NO clue who their end consumers are! For example, I saw a recent television commercial on the Clearblue pregnancy test. Usually in those commercials, they'd show something lovey-duvey, ie. a women used the test and was so excited because she's pregnant or a women relieved because she's not. However, in this one portion, it was entirely too technical!
It showed graphically how a stream of "bluish" water hits the stick and then shows up pregnant! No emotions whats-so-ever. Just facts, drawing to their "technology" advantage of knowing 5 days earlier! Unless they are expecting the buyers to be guys for their girlfriends, fiances, or wives, that "technology advantage" may not be as effective in drawing market shares. SIGH!
Alright, that's my MBA blab on baby-stuff for now. You may now carry on with your day! :o) hee hee
posted by Tabitha | 12:05 AM
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